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The Estate Agent's Photography Brief.

A printable one-page checklist to send your photographer before every shoot. Compiled from three years of working with prime central London agents — the specifics that turn a standard set of photos into a listing that closes faster.

• Ten specifics to put in writing before every property shoot
• The hero shot framework — pick the one image that sells the listing
• Time-of-day decisions for exteriors, interiors, lifestyle frames
• What to omit (the small list that saves the most editing pain)
• Aerial go/no-go decision tree, plus London-specific lead times

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